Southwest Airlines Case Study - 1093 Words

BibliographyKernin, Roger A. and Peterson, Robert A. Strategic Marketing Problems: Cases and Comments. 11th Edition. Southwest AirlinesSouthwest Airlines employees came together in late January 1995 for their weekly Tuesday meeting. A main topic of discussion was the competitions between Southwest airlines and Continental Lite and Shuttle By United. As they were beginning the meeting a staff member advised the team of two changes Shuttle By United made to its service and pricing. First was the discontinuation of service for the Oakland-Ontario, California market. Second, the one-way walk-up first class and coach fairs had been increased by $10.00. The focus of that Tuesday meeting was set aside and the attention focused on what to†¦show more content†¦Finally, Southwest flew only Boeing 737 jets in coach. Due to all of these combined operations, Southwests cost per seat was the lowest among major U.S. carriers. Southwest focused on creative marketing techniques to differentiate itself from other carriers. Service, convenience and price were represented in the marketing effort. Southwest was also focused on its people. The relationships with the employees were very important to Southwest and that is why it was listed as one of the top ten companies to work for. Southwest achieved record revenue and income levels in 1994 but their net income fell 47 percent. These results were due to a few factors such as an acquisition, competitors use of fare sales and the airline-within-an-airline initiatives launched by Continental and United. RecommendationsAfter all of these facts about Southwest Airlines and the airline industry in general I came to an answer about how Southwest should respond to the changes of United Airlines. I believe Southwest should continue with its present price and service strategy. I do not believe any changes should be made. Southwest will continue to achieve revenue do to its low prices and its excellent customer service. Southwest Airlines should continue to service its local customers on non-stop flights. When I fly short distances there are three main things that I look for in a flight: cheap, non-stop and friendly employees. Southwest AirlineShow MoreRelatedSouthwest Airline Case Study1214 Words   |  5 PagesBUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider, how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned, the employees are extensively trained so as suchRead MoreCase Study: Southwest Airlines1160 Words   |  5 PagesCase study: Southwest Airlines 1. 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The company has faced difficulties through stiff competition from the other leading carriers, which struggle to gain a larger market share for the travel product. The company desire to expand is what makes it more successful in the market. The expansionary measures also require significant management practices, which become harder. Southwest Airline faces competition from Delta Airlines